I think there is a lot of stuff about putting together 'submission' or press packs out there..although your thoughts could be interesting.
What would be interesting is 'alternative' options for promotion (outside of the usual hassling of radio, blogs etc).
Or perhaps a structured approach to promoting a new recording/EP/band...
I think a lot of bands tend to record something, send it out willy nilly, get a few intial gigs, perhaps get played on unsigned show on the radio, maybe even a blog spot but then it dies off as there is very little structure and aim to their approach.
There are plenty of people 'out there' who you might contact on your way to getting somewhere - promoters, booking agents, managers, radio, blogs, magazines, other bands, PR, record labels, anyone-related-to-music.
How should you structure an approach to contacting these people? Should you at all?
A big question for me might be:
What can a band do that you don't need to hire a PR company for?
And what can a PR company do for you that you can't do yourself (at what point might you think about hiring one?)
But as the whole business side of things is a grey jungle for most artists, just any general thoughts could be useful I suppose!
I think many budding artists, if they are like me, don't even have a concept of 'marketing concepts'