Bin goes ironic-neo-folk
Something Noah and the Whale or Foster the People would throw out with a knowing wink and a smile
Some of the high backing vocals did make me wince (ouch, pitchiness, ouch!)
I love the whistle hook and the fall then rise verse melody. With the right recording this could be gold. Flossie is right, TV adverts would love a lo-fi-yet-strangely-well-recorded-for-lo-fi version of this